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Electric MINI A Hundred Thousand Vehicle Rolls Off Production Line, Spotlight Embarks on a New Chapter of Development

Jun 06, 2025

(June 6, 2025, Zhangjiagang) At the Assembly workshop of Spotlight's Zhangjiagang plant, amidst the cheers of local government officials and company management, the 100,000th pure electric MINI slowly rolled off the production line as they collectively pressed the startup button. Starting from the first vehicle in 2024 to reaching these 100,000 milestones today, Spotlight showcases its ability to deliver stable and high-quality production. This accomplishment reflects Spotlight’s successful integration of shareholder strengths in electrification alongside China's innovations in the field, embodying its commitment to “International Standards, Made in China, Serving Global Customers.”

A Global Vision Steering Industry Trends

Spotlight has been committed to a global vision since its inception. As a joint project between BMW Group and Great Wall Motor, it represents not only a deep fusion of these two automotive giants in terms of technology and concepts but also the future direction of the global automotive industry. Mr. Louis Li, Chief Executive Officer of Spotlight, said, "Spotlight is a paragon of Sino-German joint ventures. Over the past five years, we have advanced with the vision of “rooted in China, reaching out to the world.' The launch of the 100,000th vehicle is a testament to our success in promoting localization and upgrading our production capabilities. We will use this as a new starting point to significantly contribute to the development of the automotive industry in China and globally."

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Intelligent Manufacturing, Strict High Production Standards

Electric MINI products have inherited the brand’s classic design, fashion style, and cultural core, while fully embracing electrification and digitalization. These innovations have won the hearts of consumers in over 90 countries and regions worldwide. Behind every electric MINI vehicle that rolls off the production line is the support of Spotlight’s highly intelligent full production process. Through the use of big data technology, Spotlight has realized intelligent production and global traceability of products. This ensures that the entire journey of each MINI, from production to delivery, is fully monitored and traceable, providing a solid guarantee for product quality.

In production, the use of cutting-edge technologies like IoT, AI, and big data has significantly boosted efficiency and quality. Smart blue-light inspection equipment, EHM management systems, and IoT sensors have enhanced timing efficiency and established 100% online checks for welding, glue application, and full-vehicle labeling, reducing defective rates to zero and ensuring equipment availability at 100%. The AGV and SPS precise vehicle delivery systems in our assembly workshop ensure 100% error prevention, guaranteeing the high-quality delivery of products.

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Green Production System, Practicing Sustainable Development

At the 100,000-unit celebration, Spotlight showcased its latest achievements in green production. Amid growing global environmental awareness, the company is actively practicing sustainable development. A 12 MW photovoltaic project, launched in late April this year, provides clean energy, reduces reliance on traditional energy sources, and cuts carbon emissions, contributing to the fight against climate change. Through resource conservation, waste reduction, noise control, and emission management, the company strives to minimize its environmental footprint. In 2024, the company took a significant step toward sustainable development by joining the United Nations Global Compact.

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A New Beginning for Better Mobility

With the successful launch of the 100,000th MINI, Spotlight stands at a new starting point. Moving forward, the company will continue to strengthen its cooperation with the local community and government, explore new collaborative opportunities, and contribute to the prosperity and sustainable development of Zhangjiagang. Amid the global automotive industry's accelerated electrification transformation, Spotlight will uphold its commitment to global vision, intelligent manufacturing, environmental protection, and community win-win. It will continue to introduce high-quality, personalized electric models, enhancing the travel experience for global consumers and injecting new vitality into the global new energy automotive industry.

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